SLICE REBRAND

Here is a concept for the rebrand of SLICE Canada. Our Internal team made of my Art Director (Bart Sciana) and myself worked on the rebrand in parallel with other studios. Although the pitch was unsuccessful, I enjoyed working in concert with my Art director to offer a solid concept of TV rebrand within a short amount of time.

Client

Corus Entertainment

Year

2018

DESIGN DIRECTION, LUX meets POP:

The concept for this internal rebrand at Corus is based on our audience's core fascination in the wealth voyeurism.
The opulent aesthetic defines the look of the brand and it's manifested through rich exotic materials & textures.

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